Creative Design and style Branding” is a bilingual plan covering three complementary locations: brand approach, customer intelligence, and creativity. I am operating a strategic brand agency known as Wonder Agency, and naturally I am quite keen on this discussion. So per that definition, branding is Something that takes spot that somehow shapes people’s perceptions, deliberate or not. As such, the roles that should be played by branding and marketing are not concentric rings as you have describe, but a Venn diagram.
The aim of the conference is to get energy executives to meet and greet and to share, find out and learn power branding. Develop your brand at the start of your project – commit some time considering about it before you have to make initial components. These are all branding activities, even so they are not to be confused with what the word branding truly implies. The brand is ultimately what determines if you will turn out to be a loyal buyer or not.
So, in answer to your question, you only have to do it” in the sense that not performing it will likely result in your brand getting incoherent and diffuse, a state described by some as having no brand at all. Marketing energy utilities can be a challenging activity, a sturdy brand tends to make communication less difficult. There is lots of overlap amongst branding and marketing, and you could argue that branding is a subset of marketing.
So here I was thinking (and getting discovered) that branding was a part of marketing – thinking of the 4Ps, it would be positioning, considering of the 4Cs, it would be communication. When I study things like this post and these comments the image that comes to my mind is cowboys placing a hot iron onto the side of a cow and burning the brand onto the cow. For me this difference in strategy is a essential distinction amongst branding and marketing.
Brand is strategic and marketing is tactical and what you use to get your brand in front of customers. Approach is definitely an important aspect of marketing as a lot as it is for branding, but for me branding is NOT a tactic of marketing. Members of the panel individually rated every brand on the shortlist of final nominees.