Month: September 2018

Why It’s Important to Nail Your Branding

It should never be underestimated how important it is to have a strong professional branding. A logo with a catchy strap line or a clever name can attract customers and clients to you. However, there’s more to branding and the things it can do for your company than just a smart name or logo. Branding is one of the easiest and most effective ways to expand your business and ensure you can achieve the level of success you desire.

Although you may have time, money and effort set aside for branding, is it really enough? Do you know why it’s so important to nail that professional branding? In the following post that’s what we are going to look at.

Image by Pixabay.com

Helps to Build Recognition

Branding highlights everything about your company, what it does and what it stands for. It’s the thing that helps customers and clients identify your company from others operating in the same marketplace. You can create a successful and strong brand in various ways, including:

  • The visual identity – logo, website, colours and everything else.
  • Advertising and communication
  • Package and product designs
  • Your price structures
  • Sponsorships and partnerships

One of the best ways to view your branding and its potential is to look at it as if it was a person. Every person has a story to tell, personality, dress sense, methods of communication, values, friends and characteristics. These are the kinds of things that make people individuals and your branding does the same thing.

Sets Your Business Apart from The Competition

Clients and customers do not have relationships with services and products, they are loyal and committed to the professional branding. For instance, think of a branded bottle of water. If there were no brands that offered bottled water, customers would just buy any, regardless of the company, because one bottle of water is the same as another.

With branding you can make your company, its products and services stand out and in the example of bottled water, you give your customers reasons to choose yours over others. It’s not even about the actual taste, because their loyalty is to the brand.

Branding Helps Your Company Connect Emotionally with Your Customers

As a business you are obviously looking for ways to build trust with your customers, both existing and prospective. Branding can help you to do this. The values you have as a company are a part of your brand and when you successfully link the two you can create a connection between your brand and your target audience and how they feel about the brand.

Branding is Effective for Making Your Services and Products Easy to Choose

When you have a watertight branding in place for your business, you are given your target audience reason to spend their hard-earned money on your products and services. A loyal customer base can be established from your brand promise, especially when you consistently deliver on it. It is for this reason that having a strong brand could be likened to having a short cut open to your customers in the buying process because they already know what to expect. So, they are more likely to continue spending money with you, often without giving it too much thought because they trust you and your brand.

Strong and Effective Branding Attracts Excellent Talent

One way that other companies and businesses use branding is to attract highly-sought after talented individuals to work for them. Your branding is what will draw prospective employees in to learn more about your operations and any vacancies you may be advertising for. It motivates them because it shows your company as the kind of place they want to work.

Stops Competitors from Cashing in Easily on Your Success

When you have a strong and well-defined brand, it prevents the competitors your business has from cashing in easily on your success. Without it, they could carbon copy what you do and pass it off as their own, particularly if they have similar products and services – they could just try and use your originality and style

Hopefully, we have been able to show why it’s so important to have a strong brand in place. It’s crucial for the success of your business to having a trusting and loyal customer base. If you are looking to improve your existing brand or would like to establish a brand new one, you need to invest in a professional branding company who can give you the support, advice and help you need.

 

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Effective Customer Retention Strategies You Should Know

 

When starting a business, there are three things you should accomplish:

  • Generate leads
  • Convert them into customers
  • Make lots of sales

Some entrepreneurs are very good at getting leads. They can introduce a new product and be able to entice a new group of audience with their pitches and demos. But if you want a business that can stand the test of time and continue to make big sales, you must know how to retain your existing pool of customers before bothering to acquire new ones.

Data shows that customer retention is more cost efficient and profitable

According to an article by Simple CRM, which cited a study done by SAS and Loyalty 360, 68% of sales come from the existing customers. Additionally, a study made by Brandongaille showed that while 12-15% of buyers become loyal customers, they represent about 55-70% of a sales.

This shows that customer retention results in the biggest return of investment, and at a small cost too. Because the Harvard Business Review says that acquiring new customers can be five up to 25 times more expensive.

Indeed, Marketing Wizdom found that a business can risk losing 20% of their customers if they do not start building and strengthening a relationship with them.

To curb this risk, we will explore various ways you can improve your customer retention to keep valuable customers and promote brand loyalty.

Create valuable offers

Some businesses start with identifying who their high values customers are. That is, they find out which of their customers tend to come back more or who share their content more. This is good practice, but there is a danger to exclude those who are not able to buy from your store as much for various reasons.

What you can do is start with a database first. If you are an online enterprise, it is easy to collect emails of those who have purchased before, whether they are repeat customers or one-time buyers. If you are a physical shop, make sure to ask your customers if they want to sign up for a newsletter.

Then, create valuable promos that can entice them to make a purchase or at least to refer a friend. For instance, you can send a customer who abandoned cart an exclusive 10% discount if they continue with their purchase. You can also offer $10 off for every friend they refer. Just so you can offer something extra special for repeat buyers, you can create a promo code that only they can use.

Be proud of your advocacy

Especially during these dire times, a brand that fights for a cause gets more support from the public. If you have a personal stand you want to support, proudly advocate it. A good example of this is TOMS, who made it their mission to give a pair of shoes to those in need for every pair they sell in their stores. This is called a One-for-One business model, a for-profit entrepreneurship strategy that mixes philanthropy with business.

Other companies have started supporting the environment by promoting reusable utensils, others donate to human rights groups, and so on.

Of course, you would have to be transparent with how you are helping the world with your cause. You cannot just say you support women’s rights when there are no efforts to show that you are. Just like TOMS, see how you can contribute to organisations and show your customers where their support for you is going.

Show positive social proof

Encourage your customers to share their thoughts on social media. Positive reviews often has the biggest chance of pushing potential consumers to consider, and indeed to push through with, buying from your shop.

Reduce points of friction

There are different kinds of customers you need to cater to in order to make purchasing from your shop enjoyable for them. The three common ones are:

  • Average spenders
  • Spendthrifts
  • Tightwads

The biggest concern are the tightwads or the conservative spenders. These are people who, even if they find your product to be worth the money you are charging, will not fish out their wallets to spend or will feel buyer’s remorse after a purchase. What you can do is to offer bundles once in a while so that they can see that they have saved more on their purchase. You can push them further by reiterating a need that your product can help them with.

A fourth kind of customer you need to look out for are complainers. These customers, no matter how much they have bought from your store, will find a way to complain about it. Make sure that your complaint system is user-friendly and responsive. A good practice is not to let a complaint go unanswered for more than 2 days. The same thought applies to customer inquiry.

Get personal with them

The trend nowadays is to speak with customers as if you are two friends having coffee in the afternoon. It is more personal, and there is nothing that annoys people more than knowing they are talking to a robot and not a person. So when you interact with customers, make sure you are using the language, voice, and tone that they are using. This means that you will have to study their online behaviour to know how you can best converse with them online.

Consistent branding is key

Executing any strategy is moot if your own branding message is confused. It starts with making sure your brand name is wholly yours. With countless businesses already existing, it is easy to choose a name that is already associated with another company.

For online enterprises, you can easily do a WHOIS domain lookup to check whether a website with the same name as yours but with a different extension exists. You can then negotiate with its webmaster if you can purchase it off of them.

For physical shops, coordinate with the trade and industry offices to find out whether you should be changing your store name or if you can retain it.

Consistent branding tells your customers that you are sure about what you offer and how you will impact their lives for the better.

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Explore the Opportunities in Parcel Sending to USA

Whether it’s for work or for personal reasons, more and more people are turning to express courier services to send packages of various types nationwide. In fact, compared to traditional mail, these services have the great advantage of offering very competitive rates and reduced delivery times, all without having to go in person to the counter. Just put all the information needed to send the packing slip of the pack, and we think the courier to pick it up at your home and deliver it to the recipient.

Not only that, with the development of ‘ e-commerce, the need for a shipping service and delivery fast and efficient is even stronger. According toNetcom the past two years the delivery services of ‘ e-commerce have improved significantly. The average delivery time has increased from 4.6 to 3.9 days from 2015 to 2017; the share of deliveries within two days has doubled while the share of free deliveries in Italy is around 70%. For the best trading for the parcel to USA you will need the best beats now.

For a few weeks some companies have launched the campaign on social media and we talked about the most frequent disservices that consumers face when they rely on shipping services: they are delays in delivery, damaged packages, problems with refunds in case of complaints and call centers that do not provide adequate assistance.

New innovative services are already redesigning delivery scenarios, such as delivery on demand, condominium lockers or subscription formulas that allow significant optimization of the entire e-commerce logistics cycle. E -commerce is redesigning the mobility of goods, particularly in metropolitan areas and the improvement of logistics services also requires the support of local and national administrations. ”

But how do consumers choose the most suitable courier for their needs? According to some.it which has carried out a market survey for us, the parameters of choice are delivery times, tariffs and additional services.

Here in detail a comparison between the most used operators

The company makes use of an online platform, however it is not possible to know the rates at a first glance because you have to provide data regarding the weight, size and the route and then wait for a quote. For the International parcel shipping this is the best deal.

The most interesting BRT services for sending packages in very short time in Italy are the following:

Express: this is the basic service, which allows you to send parcels without limit of number and weight with delivery the day after.

Priority: this service without weight limit and number of parcels provides for delivery by 12:00 the next day, and is valid for 3000 locations.

Courier is part of the Poste group and is one of the largest delivery services. The courier offers a very wide range of basic and customized shipping solutions, both for individuals and companies. Thanks to the online platform, you can access many online services to manage and monitor the progress of the shipment.

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