Business Idea

Energy Efficiency Tips for Office Buildings

Energy efficiency is very important. Customers expect businesses to do their bit for the environment these days. Reducing your energy costs is also important from a cost-saving perspective. Any savings you can make will positively affect your bottom line which, in an uncertain economy, is always a good thing. Reducing energy consumption in office buildings is also important for commercial landlords. It’s easier to find tenants when you can show that your buildings are energy efficient.

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Here are some tips to help your business improve energy efficiency in its office buildings.

Turn It Off!

In many offices, IT equipment stays on 24/7. Printers stay on and PCs remain on standby. Unless you have a server room, there is no reason why IT equipment needs to stay switched on all the time. Even if you turn it off, as long as it remains plugged into a power outlet, it’s drawing a charge. Research indicates that switching computers and monitors off at night saves hundreds of dollars each year. The more desks that you have in the office building, the bigger the savings.

Lights are another area where you can save energy. Which type of lights does your building have? If they are not LEDs, then you have room to maneuver. LEDs are the most energy efficient lights. They last many times longer than halogen bulbs. Switch to LEDs where possible. In addition, fit automatic movement sensors and timers, so lights switch off in lavatories when the room is not in use. This will reduce your energy bills in the long-term. You can even extend this to general office areas, although it can be annoying if you are on your own in the office and don’t move for a while – yes, the lights will go out!

Maintaining the Right Temperature

Providing heat and air-conditioning is a huge expense. Unfortunately, many behaviors add to the problem. Opening the window when the air-conditioning is running forces the HVAC to work harder. Not closing window blinds when it gets dark leads to greater heat loss via the windows. If you don’t have a suitable HVAC installed, read this blog on a mechanical power design installation, written by experienced HVAC engineers. It might give you some ideas.

Make sure the air-con system is regularly maintained and serviced. Inefficient systems cost more to run.

Encourage the building’s occupants to keep the thermostat turned down. Offices don’t need to be 21 degrees Celsius. Ideally, each office should have its own control, so individuals can make fine adjustments to their environment without affecting the rest of the building.

Check for Heat Loss

New buildings are better designed when it comes to heat loss. Older buildings less so. Check for draughty windows and doors. Fit insulation strips and draught excluders. Make sure all doors have automatic closers fitted.

Finally, look into ways to make your building more self-sufficient. Photo-voltaic panels generate electricity from the sun, which can be used to power light and heat. Wind turbines are also worth looking into.

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How to protect your company’s brand from problems

For most business leaders, there are many more assets than a brand to think about when it comes to protection. Whether it’s the human capital that powers the company forward or it’s the physical building in which the value generation takes place, there are lots of assets that need to be invested in and looked after in order for a business to grow. However, the brand should never be forgotten about: a good brand is often what’s needed to ensure that a company can develop and grow, and there’s no reason to skimp on protecting it.

How can a firm’s brand be looked after – and what sort of problems can it face?With everything from hacking and fraud to reputational damage to worry about,the consequences can be severe if your brand isn’t properly looked after. Thisarticle will explain how your company can do its best to prevent such problems fromarising.

pict attributed by pixabay.com

Be proactive

The first thing to do if you’re looking to protect your brand is to act ahead of time. All too often, companies wait until their brands are hit by problems before they make the decision to act – but this kind of reactive behavior can often be futile. Instead, it’s best to act now by setting up some positive brand campaigns: gentle, long-running advertising of new products and services makes sense, as it means that if there is a brand crisis further down the line, then most consumers will hopefully already have a positive perception of your brand.

Reputation management, meanwhile, isalso something that shouldn’t be reserved for moments of crisis. Instead, youshould be actively preparing reputation management boosts all year round, as itallows you to build up a bank of consumer goodwill thatmay be needed duringtougher times. You could start today by preparing an industry thoughtleadership article by your CEO and pitching it to a newspaper or an industrypublication, for example. Or you could arrange to place a member of the team onan interview at a local or national radio station in order to increase namerecognition and build legitimacy as a respected, authoritative brand.

No knee-jerk reactions

In the event that your brand does fall victim to some sort of problem, it’s never a good idea to assume that yourfirst suggested response will be the right one. In reality, it’s best to think carefully about any suggested statement before releasing it. Does it tie youdown to any future commitments that you can’t honor? Or does it make you appearlike you’re avoiding action, or blame?

In the event that your brand is facingaccusations that could leave the organization exposed to legal problems, alwaysrun any statements by a lawyer prior to releasing them. While PR departmentsmight be media-savvy, they could inadvertently cause legal problems if theirstatements are not checked before they are released to the wider world.

Monitor for crime

Unfortunately, even the most organized of companies can experience problems from crime sometimes. While your brand might seem intangible and therefore immune to crime, that’s not necessarily the case. Sometimes, brand assets can be directly affected by crimes of one kind or another: perhaps your firm has a social media account, for example, which could be compromised by hackers. Or something that is seemingly not brand-related could end up being a big brand issue: your customer data, for example, could be accessed by malicious forces and then publicized, which could lead to negative press coverage and loss of brand authority.

Luckily, there are steps you can taketo reduce the risk of damage. In the short term, you can take immediate action:you could, for example, ensure that your company social media accounts usetwo-factor authentication in order to reduce the risk of a damaging hack. Froma more strategic perspective, you could use the services of a specialist todevelop an anti-fraud strategy or similar. Amazon fraud protection services canhelp you protect against fraud if you’re in e-commerce, while social media specialistscan explain more complex login protection functions if you operate a high-profileFacebook page or Twitter account.Insum, your company’s brand should never be treated as something to ignore.Instead, protecting it from problems by being proactive is a wise idea. Withconsequences as severe as significant loss of revenue in place if you don’t,it’s wise to consider the steps outlined above in order to preserve your firm’sreputation as much as possible

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Why Business Branding Is More Important Than Ever

How to stand out in a crowded marketplace

Consistent branding across digital and traditional marketing platforms can help you to win new business and set your company up for long term success.

If you’re a small business with a large to-do list and limited resources, spending time and money on marketing and branding may not be one of your top priorities. It can also seem a little daunting if you don’t have any expertise or experience in this area.

However, now, more than ever, effective branding is essential to the success of any business, and you ignore it at your peril.

Stand out from the crowd

As more and more small businesses continue to enter the marketplace it can be difficult to stand out from the crowd and attract the attention of potential customers. Developing a strong brand that encompasses who you are and what you offer as a company will help you to cut through the noise and clearly communicate your key messages and unique selling points to your target audience. On an even simpler level, it also helps to raise awareness of your business – after all, people can’t give you their custom, if they don’t even know you exist.

Connect with your customers

With any business, building customer loyalty and trust is key to continued success, and your branding can play an important role in this. Research has shown that customers are much more likely to choose to do business with a brand that they recognise rather than with an unfamiliar name, and a strong brand will help you build that familiarity, allowing you to engage and connect with potential customers.

Budget-friendly branding

For small brands with a small (or non-existent) marketing budget, digital channels and, in particular, social media can be an invaluable marketing tool. Well-run social media networks can help you to connect and engage with your target audience, and provide you with the perfect platform through which to communicate your brand messages.

However, while digital marketing may be a great option for your business, be sure not to neglect other, more traditional forms of marketing which can work just as well. Activities such as direct mail, fleet vehicle branding, and print or radio advertising can all help to boost your brand, without breaking the bank.

Before embarking on any marketing activities, it’s important to take the time to understand your brand. Things to consider include what your core values are, who your target audience is, and what makes you different from your competitors. Having a clear understanding of this will help you to develop an authentic brand that speaks clearly to customers.

Consistency is key

Ultimately, the marketing activities you choose to support your brand and get your name out there will depend on what works best for your business, taking into account factors such as the kind of company you are, your target audience and, of course, your budget. However you decide to proceed it’s vital to ensure that your tone of voice, key messaging and visual branding is consistent across all mediums.

By presenting yourself as a reliable, consistent brand, your customers will view you as a company that they can trust, helping you to win more business and succeed in a crowded marketplace.

 

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What Is A Captive Portal And Why Do Companies Need It?

What Is A Captive Portal And Why Do Companies Need It?

A captive portal can be defined as a web page that a newly connected user has to access before they are allowed to use network resources such as an internet connection.  With a captive portal, a user will need to leave their credentials with the host network provider before they are allowed to get connected to the internet. With event wifi via TradeShowInternet.com, you can have your attendees leave their credentials with Your Company so that you can use this information later for your company marketing purposes.

 

A captive portal and a wifi splash page are very important resources that companies can use to gain information from their clients and visitors. With Trade Show event internet, you can have a captive portal and a splash page created for you so that you can harvest attendee information that you can use later on for your product promotion purposes.  As such, next time you are ordering conference wifi  – TradeShowInternet, you need to ask the company to provide a captive portal for your marketing needs. Trade Show Internet will gladly create a captive portal for your event so that you can make maximum use of your event internet connection. You can always contact Trade Show Internet for all your other event internet services. The company will definitely get back to you with more information.

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